Breathe Right,
Live Right


Get to know us

Our Story

Gush! was conceptualised and formulated by a passionate group of innovators from Singapore who strongly believe that paints can and should do more for you.

The idea of creating an air-purifying interior paint came to the founders
when they realised that indoor air pollution is 3 to 5 times worse than outdoor air pollution. Having struggled with asthma and allergies aggravated by indoor air pollution at an early age, they could testify on the harmful effects that bad air quality has on health and productivity.

Considering that most people spend 80% of their time indoors, it became clear that more had to be done to combat indoor air pollution. The founders dabbled with the idea of turning interior walls into functional tools as they are the largest surface area in a room.

Our Vision

Together with a team of innovators, scientists and researchers, extensive work was done on the development of the product, and the result was a paint that not only purifies the air, but also has anti-bacterial, anti-molding, low thermal conductivity and humid regulation capabilities.

Gush! seeks to safeguard the health and happiness of you and your loved ones by converting your home, schools and offices into safer places for work and play.

Corporate commitment to sustainability

Sustainable Production Methods

Production and processing of paint releases little to no carbon dioxide, unlike other traditional paints.

Sustainable Living

Absorbent core material helps regulate humidity in the room and low thermal conductivity and keep room cooler for longer.

Alleviates Indoor Air Pollution

Breaks down harmful airborne pollutions into harmless substances.

Company’s Green Commitment

We are committed to the planting of trees through Eden Reforestation Projects.

Reforestation Efforts

For every home painted, we commit to a donation towards planting of 10 trees by Eden Rainforest Projects, for the purpose of restoring native forests, providing food to villagers, shelter to wildlife and for lifting people out of extreme poverty.

Since May, 307 households have enjoyed cleaner air by putting their walls to work.

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